The world of blue collar industry can be a little tricky to approach, market, and make sexy. So instead of trying to highlight the lighter parts of industry we embraced the grit, grime and dirt. We wanted to showcase how nio is digitally transforming the industrial sector and how nio can add value in the harshest environments. In this example we showcase a galvanizing steel plant.

You may notice the music change 1 minute in? We start a bit heavy as we describe the problem and as soon as we get to the solution (nio) we switch to a lighter track. A small detail that I think makes a big difference.

This video won a Telly Award for General Sales.