This script I wrote to be shot in one take. No cuts. Which, in my naiveness, I didn’t realize the project I was about to take on. Thank God for a talented news anchor (Jeremy Hubbard) who made quick work of memorizing the 30 second script (while walking and talking and interacting with the actors/actresses).

Which brings me to some more naiveness- directing 8 actors and providing them cues of when to start their “bad habits”. Who knew one of their bad habits would be trying to keep them quiet and still actively involved between takes?

One of my favorite details in this video is the acknowledgment/subtle call out to the other local news stations (Channel 4, 7 & 9) on a few of the desk. Just a little flavor.

Also of note, this video won a Telly Award for Promotional Branding. Thanks to all who contributed and helped me get this production off the ground and on to air waves.